Out of Home (OT) Marketing Execution Lead at Coca cola

Manager
Lagos
October 13, 2026
Full Time
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Job Description

Organized Trade Marketing Execution Lead

Do you enjoy turning great ideas into flawless retail execution? Are you energized by bringing national campaigns, promotions, and shopper activations to life across Hungary’s leading retail partners?

At Coca-Cola HBC Hungary, we are looking for an Organized Trade Marketing Execution Lead who will play a key role in transforming our commercial and marketing strategies into impactful customer activations that drive growth, market share, and shopper engagement.

In this role, you will act as a strategic partner to Marketing, Sales, Commercial Excellence, and Key Account teams, ensuring that our activations are executed flawlessly across the Organized Trade channel. You’ll lead a small team, manage complex cross-functional projects, and see the direct impact of your work on the shelves of Hungary’s biggest retailers.

WHAT WILL YOU BE DOING?

  • Marketing Activation & Execution Excellence.
  • Lead the execution of national promotional and shopper marketing programs across Organized Trade customers.
  • Translate brand and commercial strategies into customer-specific activation plans.
  • Ensure best-in-class execution of tailored customer activations from planning through implementation and post-evaluation.
  • Drive execution excellence by delivering activities on time, within budget, and with strong commercial impact.
  • Stakeholder & Customer Management
  • Collaborate closely with Key Account Management, Field Sales, Marketing, Finance, Legal, and Commercial Excellence teams.
  • Manage relationships with external agencies and activation partners.
  • Align diverse stakeholders around common business objectives and execution priorities.
  • Team Leadership
  • Lead, coach, and develop a team of two Marketing Execution Specialists.
  • Set priorities, allocate resources, and support the team’s professional growth.
  • Foster a high-performance culture focused on collaboration, ownership, and continuous improvement.
  • Project & Promotion Management
  • Manage multiple commercial activation projects simultaneously in a fast-paced environment.
  • Oversee promotional planning and execution across key retail customers.
  • Monitor activity performance and identify opportunities to improve effectiveness and ROI.
  • Reporting & Business Performance
  • Analyze campaign and promotion results against key business objectives.
  • Track KPIs and provide actionable insights to support decision-making.
  • Recommend improvements based on shopper, customer, and performance data.

WE ARE LOOKING FOR YOU IF YOU…

  • Have at 4- 5 years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Category Management, Commercial Excellence, or Key Account Management.
  • Have experience working with modern retail customers in an FMCG environment.
  • Have a proven track record of delivering successful promotional and activation programs.
  • Possess strong project management and organizational skills.
  • Demonstrate outstanding stakeholder management and influencing capabilities.
  • Have strong commercial acumen and understand how activations drive sales, market share, and customer growth.
  • Are analytical and comfortable working with KPIs and business performance metrics.
  • Can successfully navigate complex matrix organizations and align competing priorities.
  • Hold a university degree in Marketing, Business, Economics, or a related field.
  • Communicate confidently in English, both written and spoken.
  • You’ll Stand Out If You Also Have…
  • FMCG industry experience.
  • Exposure to Organized Trade or Modern Trade channels.
  • Category Management experience.
  • Experience working with marketing, creative, or activation agencies.
  • Previous people management or team leadership experience.

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