Job Description
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Job Description
Reports To: General Manager – Regional Operations South
Division: Sales and Distribution
Mission:
- Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.
- To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.
Description:
- Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
- Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
- Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
- Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
- Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
- Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
- Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
- Ensure standard look and feel across all MTN retail outlet types in the territory
- Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
- Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
- Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs within the region.
- Coach and develop Regional Sales and trade development team
- Build and maintain relationships with internal and external stakeholders in the region
Education:
- First degree in any related discipline
- Fluent in English
- Possession of a master’s degree may be an advantage
Experience:
6- 13 years’ experience which includes:
- Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others
- Experience working in a medium to large organization
- Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry
About Us
We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.
At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be – it is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.
We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.
Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?
Obsessions: How We Do It
The behaviors that keep our culture strong and safe.
1. Light It Up!
Always Do This:
🔹 Bring all your heart and all your smarts to us.